toby at work: comms
Press releases | Media campaigns | Press office management
I'm experienced in all aspects of public sector in-house PR, particularly in the two areas of politics and tourism. I ran the press office for the National Railway Museum in 2006-2007, including several high-profile campaigns with a combined PR value of more than £4 million.
I also organised Press & PR for the Norwich Union Yorkshire Wheel and managed communications for a Member of the European Parliament from 2003 to 2006. As internal communications officer at the Hull York Medical School, I now liaise regularly with the media and our press office at the University of York.
I've
successfully targeted press releases on many subjects, and achieved consistently
excellent coverage in a wide range of local and regional media, both print
and broadcast. I have also written for specialist journals and magazines,
and managed occasional hits in The Times, The Independent,
BBC Breakfast, GMTV, Channel 4 News, BBC News 24, and Radio 4's Today programme.
Press releases for National Railway Museum (view sample) (view all releases)
Press releases for Richard Corbett MEP (view sample) (view all releases)
Launch of The Flying Scotsman Story exhibition: national coverage on BBC Breakfast and BBC News, plus blanket regional press and broadcast media
Launch of the Norwich Union Yorkshire Wheel: repeated national coverage on GMTV, plus blanket regional press and broadcast media
Ongoing coverage of the Wheel: despite no new "news", PR successes in 2006-2007 have included the first Wheel wedding (coverage on national ITV news and regional BBC); speed dating (coverage on BBC Radio 4's Today programme); and abseiling Santa (coverage on regional BBC & ITV) (view article summarising the campaign)
Giants of Steam rail excursions: the Museum's second-highest level of media coverage in 2006-2007, after the Wheel, despite this being a three-year-old, "low news content" campaign
As Press and Communications Officer for Richard Corbett MEP and Press Officer for the National Railway Museum, I'm accustomed to working in a busy in-house press office environment, including developing media contacts, dealing with enquiries, forward campaign planning, budget and resource management, and supervising staff.
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My
recent successes running the NRM's Press Office team include: